• ABOUT FUTURE AD Mexico

    Future Ad Mexico is an annual CONFERENCE, MARKET and EXHIBITION held in Mexico City organised by DATAXIS, a leading worldwide event company. The main idea behind the event is the creation of the best possible environment where BRANDS, AGENCIES, MARKETING PROFESSIONALS, PUBLISHERS and TECHNOLOGY SUPPLIERS can share their knowledge and experience in Mexico.

    Exhibition

    Market Place

    Networking

    Branding

    WHO SHOULD ATTEND? All TV & digital advertising ecosystem

    Cubical future ad mexico eng vers

    TOP 4 reasons to attend

    All THE LATEST TECHNOLOGIES IN ONE SPACE TO PUSH YOUR BRAND FORWARD

    Marketers are dealing with a landscape of over thousands of technologies spanning dozens of categories, creating a complex interplay, which is why we bring you our Future Ad EXHIBITION FLOOR to have the opportunity to get hands-on with the latest TV and online advertising technology. Reserve a booth, set up meetings with Latin American’s most innovative brands, agencies and publishers using the meeting market platform prior to the event.
    To ensure truly local relationships across Latin America, Future Ad will take place in the four hottest markets: Brazil, Mexico, Argentina and Colombia, with tech companies joining us from all over the world.

    SHOWCASE YOUR INNOVATIVE SERVICES, GENERATE LEADS AND BUILD NEW PARTNERSHIPS!

    NETWORK AND BUILD PROFESSIONAL RELATIONSHIPS

    Broaden your business relationships, meet inspiring and expert speakers from TV advertising and digital media industry to exchange ideas and acquire new contacts. Future Ad Latin America Series is a place where brands, publishers, agencies, TV Networks, Pay TV, mobile, production, distribution, and technology companies meet and socialize.

    JOIN US TO NETWORK AND SOCIALIZE WITH THE NEW AD & MEDIA INDUSTRY

    BRANDS, AGENCIES AND PUBLISHERS: PUSH YOUR OFFLINE AND ONLINE MEDIA

    Branded content is of prime importance to target customers. Future Ad Series 2018 is a unique place where you will meet brands and agencies that are looking to develop content partnership.
    We provide variety of structured and informal networking sessions to bring together the industries’ elite with plenty of opportunities to share, learn and discuss with the biggest brands and media planners in the four main Latin American markets, facilitated via our meeting market platform.

    BOOK A MEETING TABLE OR BOOTH, SET UP MEETINGS AND CUT DEALS!

    KEEP UP WITH THE INCREDIBLY RAPID PACE OF TECHNOLOGICAL EVOLUTION IN TV & DIGITAL MEDIA

    The future of advertising lies in the digital world. Digital advertising is about personalization, multi-device targeting and building of a unified user-centered ecosystem. Since consumers no longer perceive media traditionall, there is a constant need for television and other media to be proactive and to come up with ground-breaking innovative ideas.
    We provide the forum for marketers to discover trends, tactics and technologies. Whether you are an experienced professional or just getting familiar with the industry, you will find keynotes & panels comprised of world class speakers discussing some of the challenges of the new era of TV advertising and digital media, exchanging ideas and examining the key trends and what they mean for brands, agencies and publishers.

    +300 ATTENDEES FOR THE EVENT

    Topics

    The Advertising Revolution

    • The impact of Big Data and Smart Data
    • The future of programmatic spending in Latin America
    • How should media deal with ad blockers? Connecting people in a meaningful way
    • The rise of Mobile Programmatic and cross-device campaigns n Server-Side Header Bidding & video
    • Key future tech that will change advertising
    • The evolution of the agency model in Latin America
    • How to measure ROI of Social Networks
    • What will be the balance between online and TV investment

    The Media Revolution

    • Multiscreen strategies for TV Networks: bringing new audiences
    • How to address Millennials?
    • Will Pay TV become OTT in Latin America?
    • Is programmatic ad coming to TV?
    • Monetization model for live sports event streaming
    • Booming of niche OTT offers in the Americas

    Discussion Panels - Day 1

    • Best engagement with video: TV vs. social media vs. branded content
    • Threats of programmatic buying for brands and publishers
    • Future of analytics & big data
    • New ways to estimate ROI in social media video advertising
    • Will AI replace Ad Agencies?
    • Will programmatic kill (or improve) creativity?

    Discussion Panels - Day 2

    • The new online multiscreen live sport & e-sports consumption
    • TV Networks vs. user generated content: does the brand care?
    • Programmatic TV yes or no: media buyers and sellers
    • From FTA TV to multiplatform: what each social network brings
    • How will OTT Pay TV change TV & advertising?
    • Best strategies for media groups to lead the online video advertising wave

    Visitor’s info

    About the venue

    WTC Mexico is an arquitectural design that combines a prime location in the city of Mexico and a full range of services. Currently includes a convention center, a cultural center, a parking lot and the great tower business, with an iconic restaurant.

    Its services include the most advanced technology, hospitality and a great spirit of service.

    The Pepsi Center is also part of this business complex, but specializes in aspects of music and avant-garde or experimental projects.

    Venue Address

    World Trade Center Mexico

    Filadelfia ft Dakota
    +52 55 9000 6000